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Bookselling

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Cărturești Carusel, a bookshop in a historical building from Bucharest (Romania), built in 1860 as a bank. Its interior combines Baroque Revival architecture with modern design.
Bookshop in Marburg (Hesse, Germany)
Interior of the bookshop from the Singer House (Saint Petersburg, Russia)

Bookselling is the commercial trading of books, which is the retail and distribution end of the publishing process.[1]

People who engage in bookselling are called booksellers, bookdealers, book people, bookmen, or bookwomen.

History

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The founding of libraries in c. 300 BC stimulated the energies of the Athenian booksellers.

In Rome, toward the end of the republic, it became the fashion to have a library, and Roman booksellers carried on a flourishing trade.[2]

The spread of Christianity naturally created a great demand for copies of the Gospels and other sacred books, and, later on for missals and other devotional volumes for both church and private use.[3] The modern system of bookselling dates from soon after the introduction of printing. During the 16th and 17th centuries, the Low Countries, for a time, became primary center of the bookselling world. Modern book selling has changed dramatically with the advent of the Internet. Major websites such as Amazon, eBay, and other big book distributors offer affiliate programs and dominate book sales.

Modern Era

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Catholic Book shop in Victoria, Australia
A bookshop in the town of Sastamala (Pirkanmaa, Finland)
Atuagkat Bookstore in the city of Nuuk (Sermersooq, Greenland)

Bookstores (called bookshops in the United Kingdom, Ireland, Australia, and most of the Commonwealth, apart from Canada) may be either part of a chain, or local independent bookstores. Stores can range in size, offering several hundred to several hundred thousand titles. They may be brick and mortar stores, internet-only stores, or a combination of both. Sizes for the larger bookstores exceed half a million titles. Bookstores often sell other printed matter besides books, such as newspapers, magazines, and maps; additional product lines may vary enormously, particularly among independent bookstores. Colleges and universities often have bookstores on campus that focus on providing course textbooks and scholarly books and also sell other supplies and logo merchandise. Many on-campus bookstores are owned or operated by large commercial chains such as WHSmith, Blackwell's or Waterstone's in the United Kingdom, or Barnes & Noble College Booksellers in the United States.

Roadside book stall and bookseller, College Street, Kolkata, India.
Second-hand bookshops in Busan, South Korea

Another common type of bookstore is the used bookstore or second-hand bookshop which buys and sells used and out-of-print books in a variety of conditions.[4][5] A range of titles are available in used bookstores, including in print and out-of-print books. Book collectors tend to frequent used bookstores. Large online bookstores offer used books for sale, too. Individuals wishing to sell their used books using online bookstores agree to terms outlined by the bookstore(s): paying the online bookstore(s) a predetermined commission once the books have sold. In Paris, the Bouquinistes are antiquarian and used booksellers who have had outdoor stalls and boxes along both sides of the Seine for hundreds of years, regulated by law since the 1850s and contributing to the scenic ambiance of the city.[6][7]

Production & Publicity

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Main Article: The book publishing process – an 8-step guide

The Production and Publicity phases are the prerequisites to book sales and bookselling.

Production

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The Production phase focuses on the publishing process that turns the raw manuscripts into actual books. During the Production phase, an author will meet with several people, along with their publisher to create an actual cover for the book. These people may include, a book designer, a copy editor, a typesetter, and a proofreader. The Production phase can take from several months to a year, depending on the publisher's urgency.

Publicity

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The Publicity phase is closely related to marketing. This phase focuses on the aspect of getting the word out about the book being published. The Publicity phase may include, going to a literacy convention, blogging, or going to a local bookstore to schedule a book signing event. The sole purpose is to let as many people know that the production of a highly anticipated book is on the way. This allows revenue to begin brewing amongst booksellers and bookstores.

Book Sales

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Main Articles: The book publishing process – an 8-step guide; Print book unit sales in the U.S. 2004-2024

For books to be sold to customers, they must first make it to the shelf to be sold. In order for a book to make it to the shelf, a publisher and their sales team must sell an author's book to retailers; this process is called trade sales. Trade sales sell books to any location that sells books, even online. The publisher's sales team will send representatives across the country to various bookshops, retailers, and booksellers in different territories. These sales representatives' sole purpose is to continuously advertise and sell the book, along with their author, to retailers in order to begin distribution. During this time, the retailers, or booksellers, will be analyzing the value of the book and the author. Booksellers know the market and what their readers' interest aligns with. Once an agreement is made between the sales representatives and the booksellers, distribution of the book may begin. Soon, the book will leave warehouses and land on shelves to be sold. According to Amy Watson's article, Print book unit sales in the U.S. 2004-2024, a total of 782.7 million units of printed books were sold in 2024. This shows an increase of 1% in printed sales from 2023.


See also

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Notes and References

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  1. ^ Centre for Economics and Business Research, Bookselling Britain: The economic contributions to - and impacts on - the economy of the UK's bookselling sector: A report for tve Booksellers Association, p12
  2. ^ Dix, T. Keith (1994). ""Public Libraries" in Ancient Rome: Ideology and Reality". Libraries & Culture. 29 (3). University of Texas Press: 282–296. JSTOR 25542662.
  3. ^ Kenyon, Frederic G. (1 October 2011). Our Bible and the Ancient Manuscripts. Wipf and Stock Publishers. p. 101. ISBN 9781610977562.
  4. ^ Brown, Richard & Brett, Stanley. The London Bookshop. Pinner, Middlesex: Private Libraries Association, 1977 ISBN 0-900002-23-9
  5. ^ Chambers, David. English Country Bookshops. Pinner, Middlesex: Private Libraries Association, 2010 ISBN 978-0-900002-18-2
  6. ^ "The Bouquinistes of Paris". Atlas Obscura. Retrieved 2022-05-01.
  7. ^ Les Cahiers français (Issues 13-24) (in French). La Documentation Française. 1957. p. 30.

Further reading

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  • Amory, H., & Hall, D. D. (2005). Bibliography and the book trades: studies in the print culture of early New England. University of Pennsylvania Press.
  • Lister, Anthony, 'William Ford: the Universal Bookseller' The Book Collector 38 (1989):343-371.
  • Thomas, Alan G. (1979). "Solomon Pottesman."The Book Collector 28 no 4:545-553.
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